http://ludusnovus.net/2009/07/01/the-video-game-album/ The Art of Interaction Thu, 29 Jul 2010 22:09:33 +0000 hourly 1 http://wordpress.org/?v=5808 http://ludusnovus.net/2009/07/01/the-video-game-album/comment-page-1/#comment-46038 Tim Tue, 28 Jul 2009 13:30:01 +0000 http://ludusnovus.net/?p=519#comment-46038 The video game album has another difficulty too - titling and promotion. In an industry unfamiliar with multiple-game packages, many consumers must have been confused when presented with The Orange Box in their local video game shop. While The Orange Box performed well, I wonder if Valve would have enjoyed more success if the package had been titled 'Half-Life: The Orange Box' to anchor the album to its best-known and most successful component. It would have been a disservice to the fantastic Team Fortress 2 and Portal of course, but may have been a little more commercially-minded. The video game album has another difficulty too – titling and promotion. In an industry unfamiliar with multiple-game packages, many consumers must have been confused when presented with The Orange Box in their local video game shop. While The Orange Box performed well, I wonder if Valve would have enjoyed more success if the package had been titled ‘Half-Life: The Orange Box’ to anchor the album to its best-known and most successful component. It would have been a disservice to the fantastic Team Fortress 2 and Portal of course, but may have been a little more commercially-minded.

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